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Campaign Always with you
Client Mutua Tinerfeña

We took a chance on a fresh proposal that broke with the brand’s preestablished codes, in which all values (Canariness, proximity, professionalism …) were at the foreground. Our idea was to transmit these values in a very visual way, through a story born from an original song written by a Canadian musical group exclusively for Mutua Tinerfeña, thus as a 'leitmotif' of the campaign.