Degusta Santa Cruz – Community Management

Degusta Santa Cruz is a culinary project backed by the Santa Cruz de Tenerife City Hall. Its main objective is to showcase the diverse cuisine offered throughout Tenerife’s capital. With that goal in mind, JFT Comunicación developed a social media content strategy that focused not only on individual restaurants, but also local cuisine and products, international cuisines found in Santa Cruz and other tourist attractions. In order to do so, we developed different creative ads that visually enhanced the content being promoted, as well as fostering user engagement throughout the local society.

DIGITAL MARKETING