JFT developed a content strategy that could be applied through an editorial calendar for Hiperdino’s Instagram account. We identified different brand territories and flooded them with various creative ads. Simple yet eye-catching, these ads allowed Hiperdino to differentiate its products and services, as well as activate it’s new online community through user-engagement content like games, trivia, and contests among other things. We adapted these ads to other social media sites as well, in order to create a coherent and cohesive online communication
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