CD Tenerife – Loyalty by flag

Football has a well known, nonverbal language, and our campaign was based on the idea of decontextualizing and applying it in contexts outside of the stadium. Thus, we can see our main characters communicate this way as they go about their daily routine. A humorous and exciting idea brought to life by actors that weren’t actually actors, but instead season ticket holders of the Tenerife Football Club. On the plus side, they didn’t even have to act, but simply express their passion for the Team.

CREATIVITY