We took a chance on a fresh proposal that broke with the brand’s preestablished codes, in which all values (Canariness, proximity, professionalism …) were at the foreground. Our idea was to transmit these values in a very visual way, through a story born from an original song written by a Canadian musical group exclusively for Mutua Tinerfeña, thus as a ‘leitmotif’ of the campaign.
We are the faces behind the magic. A team made up of over 60 experts in communication and digital marketing. Our main objective is to create brand value and optimize your investment.